Ride or Die began as a passion project — a creative outlet alongside our founder’s work as a Veterinary Nurse.

With a big dream of having more control of her work-life balance, a number of “business” ideas were outgrown- with one vision standing out.

After many, many months of deep diving, self-doubt, leatherwork tutorials and design fails; along came Ride or Die.

Born from a deep love of dogs, fashion, and creating, the brand set out with a simple goal: to design stylish, high-quality dog collars — something that felt surprisingly hard to find.

Each Ride or Die collar is made from genuine leather and carefully hand-crafted with love.

We make a conscious effort to support local businesses wherever possible and to give back when we can.

Made for your most loyal companion- because your best friend deserves the best.

Thank you for supporting our little business!